Oracle's Acquisition of Sun Microsystems
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : BSTR336
Case Length : 18 Pages
Period : 2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Oracle Corporation, Sun Microsystems
Industry : Information Technology and Related Services
Countries : US
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Background Note
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Oracle Corporation
In 1977, Ellison, a computer programmer, found that there was huge potential for relational database management systems (RDBMS) and that no company had commercialized that product till then. Ellison along with Robert Miner (Miner) set up System Development Laboratories (SDL) to develop RDBMS software which could be accessed using Structured Query language (SQL)...
SUN MICROSYSTEMS
Andreas Bechtolsheim (Bechtolsheim), as a part of his project at Stanford University , designed a workstation from used components he had picked up from Stanford labs.
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Bechtolsheim designed a system for network integration and equipped it with high resolution. The system handled engineering and graphics tasks faster than the systems that were in the market...
The Acquisition
As Sun could not turn profitable, it started actively looking for a buyer. Analysts expected that its competitors in various product lines like IBM, HP, Dell, and Cisco would be interested in buying it. IBM, HP, and Dell could buy Sun as they were the top three players in servers market whereas Sun stood in fourth place. Cisco's announcement of its plans to enter the servers market in early 2009 made it as one of the possible contenders (Refer to Table I for top four players in Global Servers Market as of December 2008)...
Excerpts Contd...>>
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